BEHAVIORAL ECONOMICS OVERVIEW

Marketing isn't guesswork - it's behavioral science.

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I've broken down 8 of the key behavioral economics principles that explain why certain marketing approaches consistently outperform others. Each of these psychological triggers shapes how customers make decisions.

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Understanding these principles doesn't just improve our marketing, it helps us create better customer experiences by aligning with how people naturally make choices.

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Thanks again to Melina Palmer’s "What Your Customer Wants and Can't Tell You" for presenting these concepts so clearly.